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Using Thank You Pages to Boost Lead Conversion and Sales

Did you know that a well-crafted Thank You page can be one of the most powerful tools in your small business marketing arsenal? A simple “thank you” can go a long way towards building relationships with your prospects and customers, keeping them coming back for more. In this article, we explore the power of Thank […]


Creating a Digital Marketing Plan for Builders

As a builder, a digital marketing plan is essential for reaching and engaging new customers in today’s digital age. With many home owners searching for building services online, builders really do need to have a solid online presence and a comprehensive digital marketing plan to be found by people searching online for the services they […]


The Power of Content Repurposing

If you are running a small business, learning how to leverage your time is essential. One great way to do this is by using a content strategy known as “Content Repurposing“. In this article, we explore the power of repurposing content. What Is Content Repurposing? Content repurposing is the process of taking existing content and […]


5 Website Updates to Do in 2022

Get a head-start on the spring cleaning with these five website updates to keep your business fresh in 2022. Just a few small tweaks can make a lot of difference in your ranking and overall performance. User experience, accuracy, aesthetics, accessibility and buzz around your website – all covered. Whatever 2022 brings, we’re starting it […]


7 Tips to Keep Your Website Up to Date

Is your website up to date? A regularly updated website helps customers to find out about your business and contact you more easily. If your website hasn’t been updated in a while, it might be time for a refresh. Below are seven easy tips to help you refresh your website and make sure it is […]


How Many Websites Are Hacked Every Day? How Secure Is Yours?

If you, like many business owners, are of the opinion that your business website is unlikely to be affected by cybercrime, please think again and read on. On average 30,000 websites are hacked every day (source Sophos Security Threat Report) and hackers create 300,000 new pieces of malware every day (source McAfee). With the technological […]


How to Refresh Old Blog Posts with SEO in Mind

We all want our blog posts to achieve the maximum possible exposure in search engines for the longest possible time. But unfortunately, as time goes on, older blog posts can start to feel a little past their best. However, there is hope for these posts, especially ones about evergreen topics that have a longer shelf […]


Online Content Marketing For Business – A Complete Guide

If you’re here, you’ve probably seen the vast swathes of blog posts, videos, podcasts, email mailouts and other such online content proliferating the business/marketing sphere. You may well be wondering something along the lines of: ”What’s that all about, then?” Alternatively, you might have a new website in the works and you may be wondering […]


Five Ways To Channel Customers’ Emotions Into Sales With Your Content

Most of the decisions we make are driven by our emotions, and this includes purchasing decisions, from putting an offer on a £500k house to choosing a £15 personal organiser. Larry Pincin and Phil Glosserman, authors of Sell The Feeling, say: “Regardless of what you’re selling, whether it’s products, services or advice, people buy based […]


Web Pages that Talk Back: Using Video on Landing Pages

Did you know that tech giant Cisco predict that by 2022, 82% of all web traffic will relate to video content (Source: Cisco, 2018)? That’s quite the hefty chunk! It therefore stands to reason that future-proofing your content marketing means incorporating video to some degree – be it live or pre-recorded. Here’s another stat for […]


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