Digital Marketing for Plumbers

PPC (also referred to as Pay-Per-Click or Paid Search) is a type of online advertising where you only pay when someone clicks on your ad.
It’s a quick and effective way to drive additional customers through to your site, by featuring ads for your business in prime spots on search engines or across Google’s Display Network. Not only will your ads give a traffic boost to your website, but they’ll also help you to increase brand awareness and reach new audiences. Yell’s PPC experts will work to understand the right demographics, location, and interests of your potential customers, so your ads will appear to the most relevant people in the right places online. We’ll also shape the creative and copy of the ads to ensure they perform well with those audiences. With our range of analytics and insights tools, we’ll continue to track the performance of your ad campaigns on an ongoing basis and can adjust and rework them as needed to make sure they drive the best possible value for your budgets.

Securing a strong social media presence is an excellent way to engage with and appeal to customers as they browse on channels like Facebook and Instagram.
However, regularly posting and building a community can take time and energy that could be better spent on the actual day-to-day running of your plumbing business. This is where social media advertising can come in – you can still build engagement but with less management time. Yell’s social media advertising packages come as part of our Smart Performance solution and include the creation of carefully crafted ads to appear on social networks. By acquiring information about your ideal audiences (from demographic to location and interests) we’ll target your ads to reach the right people as they scroll through their socials. Not only will this improve online visibility for your business, but will also lead to increases in traffic and callouts as a result.

In the competitive plumbing industry, prospective customers are highly likely to search for reviews of your company when considering your services.
Whether they need boiler repair, bathroom fitting, repairs, or maintenance, many need to be sure that you’re a trustworthy and safe pair of hands to help. This is why having a proven track record of high-quality work, as well as great customer satisfaction is essential for your visibility, credibility, and trust, and can be a deciding factor when it comes to clients choosing you over a competitor. Our Reputation Management services can assist you in achieving this by; Listing your business and contact information on a range of websites and directories, all synched with your Yell Business Profile. Granting access to a specialised online portal that consolidates your online reviews, making it easier for you to monitor and respond to client feedback. Offering a social posting management system, so you can link your social networks into one accessible dashboard. All of this will make it quicker and easier for you to engage with and respond to customer feedback and queries.

SEO (Search Engine Optimisation) is a marketing approach to improve your site’s rankings on search engine results pages (SERPs) on sites like Google or Bing.
If your website appears in the top results when potential customers search for plumbing-related topics in their area, they’ll be more likely to click through and book your services. Using a range of expert tools and strategies, the SEO professionals at Yell will identify the most valuable keywords for your site to rank for and will optimise your site for the best visibility in search engines. We can also concentrate on local search for your website, which will help to drive more leads from whichever geographic area you work in.