Digital Marketing for Small Business

Paid search can be a powerful tool for any small businesses looking to increase their online presence and reach their target audience. Yell’s paid search services have helped small businesses of all types to effectively reach and engage with their audience through targeted ads on the key search engines of Google and Bing.
Our PPC packages mean we can use your advertising budget in a way that best benefits your business, and target specific demographics, interests, and locations for relevant search queries. This allows for a more focused and efficient ad campaign, as we’ll be able to tailor your ads to reach your desired audience directly. Additionally, our paid search services offer detailed analytics and insights, so we can track the effectiveness of your campaigns and make data-driven decisions on future advertising efforts. And it’s not just about driving brand new visitors to your site – paid search campaigns can even retarget interested customers who visited your site in the past with a reminder of your products and services.

While Google is the most used website on the planet, Facebook is the most searched-for word in the world, which gives an idea of the popularity of this social network alone. Each social media platform serves a different purpose to every user, but across all of them, people are searching for businesses, recommendations, reviews, and products, both locally and nationally.
Our social media marketing packages will help you to showcase your products, skills, expertise, or venue across platforms like Facebook, Instagram, LinkedIn, and YouTube, using creative campaigns and smart advertising, which we can target to your ideal audience. Not only will this boost your visibility and credibility amongst viewers, but is also an excellent approach for increasing traffic, leads, and bookings.

A strong online reputation can help small businesses gain visibility, trust, and credibility and can help to attract customers. You can gain an advantage over your competitors by highlighting a positive track record of high-quality products or services and customer satisfaction.
Our Reputation Management solution will help you to easily request, manage, and respond to online reviews by consolidating them into one, simple dashboard. You can also connect your social profiles to a centralised social portal, so you can easily communicate and engage with your customers. We’ll also make sure that your small business is discoverable, by distributing your relevant information and contact details across the internet, helping you to be found on relevant sites and directories.

Google’s search engine is the most visited website in the world, responding to billions of queries every day. Our SEO packages are designed to help your small business feature in high positions on Google’s results pages so that potential customers who are or could be interested in your products or services can find you easily.
Our experts will produce a detailed website performance report and Google Search Console audit to identify key areas for improvement, research relevant keywords for your business, and create content strategy and internal link benchmarking reports. All these work together to help ensure your website can be found by more potential customers using relevant search keywords and ranked more highly in Google search results. With better visibility in Google, you can expect to see higher website traffic, more phone calls, emails/contact form submissions, and an increased chance of bookings and sales. Not only will we ensure your products and services are featured, but we’ll also factor in any location specifics to ensure you’re visible to searchers in the right geographic region. There’s no one-size-fits-all approach to SEO, but with our packages, you’ll be able to stand out from your competitors and drive visibility to credible, qualified customers.