Digital Marketing for Small Business
Our digital marketing services can help your small business flourish in the online space, from a new website to Paid Search, Video, Social Marketing, and SEO.
Reach new customers and boost your sales today!
BOOST YOUR REACH & REPUTATION
Small and Medium Enterprise (SME) businesses make up an incredible percentage of the UK’s business population
And while walk-ins and word of mouth are both still effective drivers of leads and sales for those businesses, there’s no denying the importance of maintaining a professional online presence.
Whatever your small business, it’s likely that, whether locally, nationally, or internationally, people will be searching for it online.
BOOST YOUR REACH & REPUTATION
Here at Yell, we offer a range of expert digital marketing services to boost your online presence and help your small business find and attract relevant, carefully targeted customers
Your up-to-date business information will appear everywhere customers are searching for services like yours, including Yell, Google, Waze, Facebook, Instagram, Apple Maps, Amazon Alexa, Microsoft and more. You can also easily collect and respond to customer feedback across major online platforms.
We’ll work closely with you to make sure your website gets to the right people in the places they go online, from search engines to social networks and editorial sites.
Experts services, exceptional care & extraordinary results
Tired of missing out to competitors
and feeling invisible online?
Watch our video to see how we make it easy to attract more customers and drive real results.
From the Yellow pages to becoming No. 1 for managed digital advertising for local businesses among direct competitors1 and one of Google’s top partners2 in the UK, we’ve spent decades helping local businesses thrive.
save time, fill your diary
Get more local work, without extra work
We know you’re spending too much time driving for jobs that aren’t exciting or profitable enough. Want to grow your business by selling your favourite services, in your area? Consider it done.
165+
total leads
read now
From posts to profit: How N.C Decking achieved 1600% ROI with Yell
With a modest monthly investment of £360, the numbers speak for themselves. In just 9 months with Yell’s Amplify solution…
65+
total leads
read now
“Since going live, we’ve seen a considerable increase in direct enquiries.”
Find out how we worked with Vishomil Limited to boost their visibility and lead generation, designing & optimising a new SEO-friendly website, making it easier for families to find them and book visits.
40+
total leads
READ NOW
“I truly believe being with Yell has increased my business revenue.”
Find out how we worked with Luke Shephard Funeral Directors, helping them grow sustainably, delivering a cost-effective digital strategy designed to drive real leads.
1,145+
total leads
read now
From waste to wins: How Swinney Skip Hire “really took off” with Yell
Just 1 year after launching their campaign, the company has seen an amazing uplift in website traffic and enquiries from interested local customers – and they couldn’t be happier.
870+
total leads
read now
“Since moving into Yell’s new solution campaign, we’ve seen a huge increase in enquiries.”
Find out how we worked with Bells Waste Disposal Ltd, building a high-impact digital marketing strategy to increase their visibility and drive leads, targeting ready-to-buy customers and helping them appear in more local search results.
782+
total leads
read now
From stalled to scaling: How Prestige Exec drove 12x ROI with Yell
Within just 3 months of launching their Accelerate solution, Prestige Exec is seeing stronger results than ever – and this is only the beginning.
650+
total leads
read now
“The solution has been fantastic – it handles everything, from revamping our website to improving SEO.”
Find out how we worked with Berkshire Carpets & Blinds, delivering a cost-effective digital strategy designed to help them grow, using Google, Display and Facebook advertising to drive local leads.
570+
total leads
read now
“The business is thriving”: How a 65-year-old family firm found its digital flow with Yell
After 65 years of word-of-mouth success, Peter M Drummond Ltd teamed up with Yell to bring their legacy online – and generated £66k in revenue in just 12 months.
470+
total leads
read now
“Exceptional support in website launch and SEO enhancement.”
Find out how we worked with RSJ Funeral Directors to boost their visibility and lead generation, optimising their Google Business Profile to improve local search rankings and drive more calls and visits.
333+
total leads
read now
“Bigger yard, more wagons”: How JMC Waste Disposal scaled up with local leads from Yell
Just 4 months after launching their campaign, JMC’s digital presence has transformed — and so has the business.
300+
total leads
read now
“The transformative point came when we moved them into a solution.”
Find out how we worked with Tyne & Wear Garage Doors Ltd to improve their visibility and lead generation, optimising their website for search engines (SEO) to attract more potential customers.
300+
total leads
read now
Ranking on the first page of Google for every class they teach in Newcastle.
Find out how we worked with Universal Martial Arts to boost their visibility and lead generation, designing and optimising a new SEO-friendly website, making it easier for customers to find them and book classes.
249+
total leads
read now
“I didn’t want to be one of the landscapers who does okay – I wanted more.”
Find out how we worked with Platinum Paving to generate more high-quality local leads, combining powerful ads, a conversion-focused website, and smart business listings.
246+
total leads
read now
Something to smile about: 215% ROI in 7 months for Riverside Dental Practice
In just over 7 months with their Accelerate solution, Riverside Dental Practice gained a steady stream of high-quality leads, saw a major boost in online visibility, and secured more of the profitable work they were targeting.
242+
total leads
read now
With more leads than ever, it’s proof of how powerful the right marketing strategy can be.
Find out how we worked with Darwin Johnstone Plumbing & Heating to strengthen their existing marketing and launch new, highly targeted campaigns to increase their visibility and drive more of the right leads.
240+
total leads
read now
“I’m delighted with where my business is now…The whole team at Yell have done wonders for my business.”
Find out how we worked with Coral Bathrooms EK to generate consistent, high-quality local leads to grow the business, building a tailored strategy designed to maximise local reach and deliver results on a budget.
174+
total leads
read now
“My business has never been so busy”: How Yell helped Tynemouth Precision Paving cement their growth
Gary took a chance, and it paid off fast. From day one, their business saw an explosion in demand – to the point he was struggling to keep up with quotes.
120+
total leads
read now
“Yell’s service has been fabulous! We’ve never had this kind of online visibility before.”
Find out how we worked with Llanharan Concrete to boost their online presence and generate leads, implementing Google & Bing ads – targeting ready-to-buy customers within a 25-mile radius.
105+
total leads
read now
Since launching their Accelerate digital marketing solution just two months ago, their results have skyrocketed.
Find out how we worked with Cramlington Family Funerals, enhancing their existing marketing efforts and introducing new, highly targeted ad campaigns to boost visibility and drive leads.
105+
total leads
read now
“Before Yell, my turnover was ~£30k with low margins. In 2023, it hit ~£90k, and in 2024 I’m on track for ~£180k.”
Find out how we worked with North East Fencing Ltd, upgrading their website and managing their social ads, focusing on securing more fencing jobs. to drive better return on investment.
51+
total leads
read now
From invisible to fully booked: How MJL Bricklaying built long-term success with Yell
Just four months into his Yell campaign, Michael’s business looks completely different – and so does his confidence as a business owner.
40+
total leads
read now
“I was able to branch out to the whole of Scotland offering conservatory cleaning.”
Find out how we worked with HM Maintenance, launching targeted ad campaigns on Google and Bing to capture high-intent searches for their services across Scotland.
30+
total leads
read now
Their tailored solution, combined with local SEO, has been a real recipe for success.
Find out how we worked with Fairbairn Marquees, creating highly targeted advertising campaigns to connect with local customers actively searching for marquee hire services.
505+
total leads
read now
£142,025+ estimated profit from Yell’s digital marketing – and this is just the beginning!
Find out how we worked with an independent flooring supplier to increase footfall to showroom and leads (calls & messages).
130+
total leads
read now
In the first 2 months of this campaign, the business was shown over 800 times to potential customers.
Find out how we worked with a kitchen and bathroom installer to generate awareness and leads (calls and contact form fills).
128+
total leads
read now
In the 4 months since going live, their marketing has helped them reach over 51,000 potential customers.
Find out how we worked with an independent 4×4 car dealership and garage to generate local awareness & visits, and leads (calls).
115+
total leads
read now
In total, their digital marketing from Yell has helped them to achieve an estimated huge £57,000 profit.
Find out how we worked with a oil tank supplier and installer to increase in visibility and leads (calls).
60+
total leads
read now
Their Amplify marketing solution has helped them reach over 4,500 potential customers.
Find out how we worked with a plumbing and heating services business to generate local awareness and leads.
FAQs
What are SEO keywords?
In the context of search engine optimisation (SEO), keywords are specific words or phrases that are used to help search engines understand the content of a webpage. By including relevant keywords in the text, tags, and other elements of a webpage, businesses can increase the chances of their website ranking higher in search engine results for those specific keywords. Using the right keywords can also help to attract the right audience to a website and increase the chances of generating leads and sales. In short, keywords are an important aspect of SEO as they help search engines understand the content of a webpage and attract the right audience to a website.
How does digital marketing help small businesses?
Digital marketing is a valuable tool for small businesses as it allows them to reach their target audience and promote their products or services through a variety of online platforms. Digital marketing strategies such as search engine optimisation (SEO), social media marketing, and pay-per-click (PPC) advertising can help small businesses increase their online presence, drive traffic to their website, and generate leads and sales. Additionally, digital marketing offers detailed analytics and insights, allowing small businesses to track the effectiveness of their marketing efforts and make data-driven decisions. Overall, digital marketing is a cost-effective and efficient way for small businesses to reach their target audience and promote their products or services online.
What does “PPC” mean and why is it good for small businesses?
Pay-per-click (PPC) is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. PPC allows businesses to bid on specific keywords or phrases that are relevant to their products or services, to have their ads appear in the search engine results when those keywords are searched for. PPC is a popular advertising option for small businesses as it allows them to reach their target audience through targeted ads and only pay when their ad is clicked. PPC can be an effective way for small businesses to drive traffic to their website, generate leads, and increase sales.
What does “impression” mean in digital marketing?
In digital marketing, an impression refers to a single instance of a business’ advertisement being displayed on a webpage or app. Impressions are often used as a metric to measure the reach and visibility of an ad campaign. For example, if an ad is displayed 1000 times, it would be said to have received 1000 impressions. Impressions are important in digital marketing as they can help businesses understand the reach and effectiveness of their ad campaigns. While impressions do not necessarily indicate that an ad has been seen or engaged with, they can provide valuable insights into the reach and visibility of an ad.
Are “digital marketing” and “social media marketing” the same thing?
Digital marketing and social media marketing are not the same, although they are closely related. Digital marketing refers to the use of digital channels and technologies to promote products or services online. This includes a wide range of tactics and strategies such as search engine optimisation (SEO), email marketing, pay-per-click (PPC) advertising, and more. Social media marketing, on the other hand, refers specifically to the use of social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services. While social media marketing is a subset of digital marketing, it is a distinct strategy that focuses on utilising social media to reach and engage with a target audience.
digital marketing soloutions for
Small Business
Websites for Small Business
Your website is likely to be one of the first impressions your business will make to potential customers, and the ideal way to showcase your skills, goods, and services.
Making sure that this works effectively and appeals to your target audience is a key starting point for any small business, whether your services are digital or offline. With Yell’s website creation packages, we’ll work with you to build an online space that showcases all the information visitors may want or need when considering your business. From product pages to contact us forms, we’ll make sure your services are both appealing and, most importantly, sellable online. If you think you’d like support in the future, we can also be available to help with website updates, tweaks, or additions as you need them.
Pay-Per-Click (PPC) for Small Business
Paid search can be a powerful tool for any small businesses looking to increase their online presence and reach their target audience. Yell’s paid search services have helped small businesses of all types to effectively reach and engage with their audience through targeted ads on the key search engines of Google and Bing.
Our PPC packages mean we can use your advertising budget in a way that best benefits your business, and target specific demographics, interests, and locations for relevant search queries. This allows for a more focused and efficient ad campaign, as we’ll be able to tailor your ads to reach your desired audience directly. Additionally, our paid search services offer detailed analytics and insights, so we can track the effectiveness of your campaigns and make data-driven decisions on future advertising efforts. And it’s not just about driving brand new visitors to your site – paid search campaigns can even retarget interested customers who visited your site in the past with a reminder of your products and services.
Social Media for Small Business
While Google is the most used website on the planet, Facebook is the most searched-for word in the world, which gives an idea of the popularity of this social network alone. Each social media platform serves a different purpose to every user, but across all of them, people are searching for businesses, recommendations, reviews, and products, both locally and nationally.
Our social media marketing packages will help you to showcase your products, skills, expertise, or venue across platforms like Facebook, Instagram, LinkedIn, and YouTube, using creative campaigns and smart advertising, which we can target to your ideal audience. Not only will this boost your visibility and credibility amongst viewers, but is also an excellent approach for increasing traffic, leads, and bookings.
Online Reputation Management for Small Business
A strong online reputation can help small businesses gain visibility, trust, and credibility and can help to attract customers. You can gain an advantage over your competitors by highlighting a positive track record of high-quality products or services and customer satisfaction.
Our Reputation Management solution will help you to easily request, manage, and respond to online reviews by consolidating them into one, simple dashboard. You can also connect your social profiles to a centralised social portal, so you can easily communicate and engage with your customers. We’ll also make sure that your small business is discoverable, by distributing your relevant information and contact details across the internet, helping you to be found on relevant sites and directories.
Search Engine Optimisation (SEO) for Small Business
Google’s search engine is the most visited website in the world, responding to billions of queries every day. Our SEO packages are designed to help your small business feature in high positions on Google’s results pages so that potential customers who are or could be interested in your products or services can find you easily.
Our experts will produce a detailed website performance report and Google Search Console audit to identify key areas for improvement, research relevant keywords for your business, and create content strategy and internal link benchmarking reports. All these work together to help ensure your website can be found by more potential customers using relevant search keywords and ranked more highly in Google search results. With better visibility in Google, you can expect to see higher website traffic, more phone calls, emails/contact form submissions, and an increased chance of bookings and sales. Not only will we ensure your products and services are featured, but we’ll also factor in any location specifics to ensure you’re visible to searchers in the right geographic region. There’s no one-size-fits-all approach to SEO, but with our packages, you’ll be able to stand out from your competitors and drive visibility to credible, qualified customers.
solutions Starting at £249 per month
Yell Business free tools
Successfully championing local business since 1966
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Digital Marketing Guide
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On average, there are 4.9 million visits to businesses on Yell.com per month3 – don’t miss out!
Yell Business App
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Everything you need to promote & grow your business – all in one easy-to-use app!
FREE, NO OBLIGATION AUDIT & ADVICE CALL
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audit & advice session
You’ve got so much insight to gain into your business, and nothing to lose! Fill in the short form and a friendly member of our team will call you back within 1 business day.
By submitting this form, you will be sharing your contact details with Yell Limited. We will call you in accordance with our privacy policy.
Claim your FREE, no obligation call with a digital expert to find out how to get the leads you really want. Here’s what you get:
- 50-point audit of your online presence & reputation (like a digital MOT!)
- Recommendations, advice & tips to improve your marketing
- Copy of ‘Local Digital Marketing for Beginners’ eGuide
- Business profile on Yell, Apple Maps, Microsoft Bing, Amazon Alexa
- App to request reviews, manage details, create invoices & more
- Time for any questions