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Knowledge Centre

The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.

5 Websites for When You’re Stuck With Marketing

Sometimes, a creative brain hits a wall of overwhelm and needs a break to look at shiny stuff. It’s the food that nourishes our creativity. Whatever your industry, looking at marketing inspiration from other brands far and wide is great stimulus. I’ve got five websites for you to browse when you’re stuck with marketing. When […]


How to Give Productive Creative Feedback

Good work doesn’t happen without good feedback. Whatever the level of creative working on a project, they need an outside view to bounce their idea off. Now, sometimes the only feedback required is, ‘This is great.’ Too often, we feel we have to find SOMETHING to criticise if asked for our opinion. So, what’s the […]


How to Pitch Yourself to Publications

When you’re a small business owner, YOU are a big part of your brand. The business is shaped by your personality, values and priorities, so looking after your personal profile is important. I can’t – and won’t, I just won’t! – tell you how to build the mystique of Elon Musk, whose profile has made […]


The Benefits of Using Google Search Console

What is Google Search Console? Google Search Console (formerly known as Google Webmaster Tools) is a free web-based service that allows website owners to monitor and manage their website’s presence in Google’s search results. It provides valuable insights into how Google crawls and indexes your website and can also help you identify and fix issues […]


How to Plan an Animated Video

Is this the year you get that killer marketing video for your business? I’ve broken the process down into five simple steps to plan, script and design an animated video that will have you booking a yacht for Cannes 2023, such will be your excitement. Nail the messages and their order, then the rest is […]


How to Use Awards for Branding

Every industry has its own array of awards. The North-East Humberside Contact Centre Awards. The Innovation in Plant Machinery Hire Awards. It’s all quite silly. Silly – and a money-spinning marketing ploy of course. But it’s an ecosystem. You pay the entry fee and perhaps buy a table at the ceremony, and you might get […]


Creating a Successful PPC Campaign for Your Building Business

Pay-per-click (PPC) advertising is a powerful tool for builders to reach new customers and grow their businesses. Creating a well-planned and executed PPC campaign can increase your visibility, drive more traffic to your website, and ultimately generate more leads and sales. Planning Your Campaign Before you begin creating your PPC campaign, it’s important to have […]



How to Use Social Media for Lead Generation in Construction

As a small building firm, staying competitive in today’s digital age is crucial. One way to do this is by effectively using social media for lead generation. In this blog post, we’ll explore the benefits of acquiring customers this way and provide tips on how to use it effectively. Previously, many trade businesses were not […]


Google Bard and the Ethics of AI

I generally don’t get excited about technology until Google’s released their version of it. Microsoft integrating OpenAI doesn’t ignite much in my brain. Google Bard? You have my attention. What is Google Bard? This is the conversational AI tool by Google that’s the equivalent of Open AI’s ChatGPT. These tools are what get headlines, but […]


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