‘Content is king’ is a much-overused and not entirely inspiring phrase designed to instil fear into the most productive of marketers. Skip a blog post and all is lost!
Whether you write fiction or website copy, we all have off-days writing content, and sometimes need a bit of motivation. These 29 writers and business people have a few tips and pearls of wisdom to offer, so if you’re lacking motivation today, see if they can inspire you.
- “Quality means doing it right when no one is looking” – Henry Ford
- “Without strategy, content is just stuff, and the world has enough stuff” – Arjun Basu
- “Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product” – David Ogilvy
- It’s not what you sell it’s what you stand for” – @SproutContent
- “The buyer journey is nothing more than a series of questions that must be answered” – Analyst Firm IDC
- “Traditional marketing talks at people. Content marketing talks with them” – Doug Kessler
- “Content is king, but distribution is queen. And she wears the pants” – Jonathan Perelman, Buzzfeed
- “Content is anything that adds value to the reader’s life” – Avinash Kaushik, Google
- “Content marketing is a commitment, not a campaign” – Jon Buscall, Head of Jontus Media
- “These days, people want to learn before they buy, be educated instead of pitched” – Brian Clark
- “Great content is the best sales tool in the world” – Marcus Sheridan
- “Publish everywhere” – Robert Simon, Four Seasons Hotels
- “Great marketers are matchmakers. Find ways to get offerings people love in front of the people most likely to love them” – April Dunford
- “When creating content, be the best answer on the internet” – Andy Crestodina, Co-Founder of Orbit Media
- “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client” – David Ogilvy
- “Content is the reason search began in the first place” – Lee Odden
- “Average conversion rates are meaningless. Switzerland on average is flat” – Chris Goward
- “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling” – Demian Farnworth, Copyblogger
- “Either write something worth reading or do something worth writing about” – Benjamin Franklin
- “Good content is not storytelling. It’s telling your story well” – Ann Handley, MarketingProfs
- “Learn to love the data and, for heaven’s sake, write well” – Ian Lurie
- “Commit to a niche; try to stop being everything to everyone” – Andrew Davis, Brandscaping
- “If great content is the hero, then banners are the villain” – Michael Brenner, Head of Strategy at NewsCred
- “All companies would be better off if they stopped trying to be amazing, and just focused on being useful” Jay Baer
- “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important” – Jon Ball, Page One Power
- “It is perfectly okay to write garbage – as long as you edit brilliantly” – CJ Cherryh
- “Less is more” – Andrea del Sarto
- “Anyone with an internet connection and an idea can develop an audience” – Kevin Spacey
- “If you’re not putting out relevant content in relevant places, you don’t exist” – Gary Vaynerchuk, CEO Vaynermedia
As an ROI obsessive, my own little mantra is “No content measurement = no results”. What’s yours? Tell us in the comments.
[bctt tweet=”29 #content quotes to motivate you”]
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