For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
One of the greatest challenges facing marketers today is effective email marketing. The availability of good email software packages means that it’s now possible to send one email to thousands of people simultaneously. Whilst technology has made the process of email marketing easier, an even greater challenge faces the sender…getting the recipient to open the […]
As more and more people spend time on the internet – social media sites in particular – opportunities arise for businesses to market themselves to these audiences. But how do businesses join the online conversations – as well as smartly promote their brand for free? When you consider that the majority of people now search […]
Improving the number of sales made from leads is a key concern for many businesses. Here’s our overview of how to improve your conversion rate – and your bottom line. Generating leads The first step, of course, is to generate leads. The aim is to find ‘qualified leads’ – people who will be genuinely interested […]
Choosing premises is an important issue for a business. As well as being affordable, your premises need to offer the right facilities, give you flexibility to change in the future, and give the right impression to staff and visitors. Here we talk through what you need to think about before you decide – and your […]
Whenever you buy or sell, you’re entering into a contract – a legally-binding agreement. All businesses need to be aware of their basic obligations under contract law. You have a contract when: Both buyer and seller agree to make a contract An offer is made and accepted Something of value (‘consideration’) is exchanged. For example, […]
The act of up-selling is a time-tested way of improving the profit you make when you sell. Up-selling simply means convincing your customer to invest in a more expensive, or otherwise more profitable, product than the one they were interested in. Up-selling is different to cross-selling, in which you try to persuade the customer to […]
Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. What is search engine optimisation (or SEO)? SEO or search engine optimisation is understanding of how […]
No matter the size of your operation, where you’re based or what you sell, customers are the lifeblood of your business. Understanding what customers want and need is the key to a loyal, sustainable customer base. Here’s our guide to understanding your customers. Getting customer data If you have a customer relationship management system, you […]
In order to keep growing and moving with the times, many businesses will want to expand their repertoire from time to time – launching new products or services that complement your key strengths. Here’s our guide to what to consider when you launch a new product or service. Design and testing Of course, every new […]
Cross-selling – the act of persuading your customers to add on extra products or services when they buy from you – is a great way of making the most of every sale. It’s a great deal easier and less time-consuming to sell more to your existing customers than it is to seek out new ones. […]