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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

5 Crucial Video Marketing Trends for 2019

2018 was a great year for online video. As a format, video has well and truly cemented itself as the king of content. There are so many awesome and inventive concepts doing the rounds at the moment and creators of all kinds can share video more inexpensively than ever. Video is also an undeniably powerful […]


How Influencer Marketing is Changing in 2019 and Beyond

It should go without saying that influencer marketing is absolutely booming. And if you’re here, chances are you’re considering harnessing its power for your own company as we step into 2019. But why is it so popular? Well, let’s look at a couple of statistics from Social Media Today: 94% of marketers who use influencer […]


Humour in Branding: Don’t Let the Joke Be On You

Scary thing, making a joke as a business. Humour is a wonderful way to make your brand seem natural and human but it can so easily go wrong. Trust me: I’ve been there. You do not want to go viral for an off-the-cuff remark that’s reposted out of context on every platform on this internet. […]


6 Content Marketing Trends You Can’t Ignore in 2019

You’re probably familiar with the true (yet awfully overused) adage that Content is King! And 2018 only saw content’s reach and influence grow. No Game of Thrones is going to take down this monarch any time soon. So as we move into 2019 (hands up if you’ve only just got used to writing “2018”) and […]


Social Media for Beginners: 9 Steps to Business Success

Social media is becoming an essential part of doing business online, so if you’ve not particularly needed social media up to this point, my hat goes off to you! You’re obviously doing something right with your other channels – congrats! But starting to work with social media can be a real turning point for your […]


Using IGTV and Facebook Watch for Video Marketing

Video is becoming one of the most essential parts of business marketing. People are watching more video than ever online – 78% of people watch online videos every week, and 55% view online videos every day and by 2020, online videos will make up more than 80% of all consumer internet traffic. YouTube is the second […]


Ten Alternative Video Formats To Try For Social Media

Have you ever started watching a video on your newsfeed then scrolled away before it finished? This is the reality for many social media users; short on time and patience, and with attention spans crippled from years of Internet overload, we simply don’t have the time nor the inclination to stick with a video that […]


Is Snapchat dead? The Rise and Fall of the Social Media Game-Changer

“Adapt or Die”; the phrase could have been written about social media. Bebo, MySpace, Live Journal, Friends Reunited. All these platforms rode the crest of the popularity wave until other platforms usurped them – largely by besting them at their own game. Snapchat could be next in line. But it was once a social media […]


The Benefits of Social Live Streaming for Small Business

We, humans, are very visual creatures. We therefore naturally gravitate to video content online. However many small businesses don’t have the time or budget for full-on video marketing. Scripting, filming, and editing can take a lot of valuable time out of your day. People also naturally sociable too – if only there was a way […]


Pinterest for Business – What’s Changed?

Pinterest was Instagram before Instagram. Visual, addictive and popular with crafters, artists and designers. But then…actual Instagram. Pinterest never managed to have the community vibe of Instagram; although it was pretty, there wasn’t the same approval-seeking draw. Eight years on, what’s worth a small business’s time? Pinterest’s best features for SMEs 1. Influencer API Now, […]


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