When we talk about Search Engine Optimisation (SEO), we often talk in terms of Google’s methods. You may wonder why this is the case, and what SEO means for users of other search engines, such as Bing and Yahoo.
The reason we discuss Google with such importance is the sheer size of its reach. Google currently takes 90% of the search market, and is the one of the most popular websites in the UK. This means that the majority of your customers will be regular Google users, and most of the visitors to your site will find you through their search facilities.
Google’s success comes from their ability to organise the pages on the web, return the most relevant results to any search term, and ultimately rank those results to enable you to see the sites you need quickly and easily. With most people using this method of web search, it is vital that websites are organised in a way that enables Google to understand them, and to return them to their customers if they are relevant to those customers’ needs.
The majority of search engine users are confident in their search engine provider’s ability to rank and return relevant sites. 95% of people do not look past the first page of returned results, as they find the answer or service they need within these first results.
So what does this mean for your website? Although Google’s methods of ranking their results are complex and not all the rules are common knowledge, there are ways to give your site the best possible chance in the ranking: this is the process of Search Engine Optimisation.
While we tend to discuss Google when talking about SEO, this does not exclude other search engines, who operate under their own ranking rules, many of which are the same as the ones Google uses. With SEO, we aim to increase a site’s ranking across all search engines, therefore giving that site the best possible chance of being found by prospective customers.