Sales and marketing have been separate for far too long. This schism between the two departments has become so entrenched, that often the two departments rub each other up the wrong way. However, in truth they complement each other; they’re yin to each other’s yang. Those on the side of marketing might say that the […]
Most businesses fail to understand the critical importance their database can play in generating huge or even colossal profits for their business. Some companies do not pay enough attention to it, especially checking the data is up-to-date. It’s commonly known amongst marketers that your database is generally the hidden gold in your business. It is […]
YouTube is a great resource. It has a reputation for being full of goofy comedy, video game let’s plays, and cute animals, but it’s so much more than that. YouTube is afire with great business advice, but it can get drowned out a bit with the wackier channels and paid advertising. I have chosen 6 […]
One of the keys areas I’m regularly asked to comment on or assist with is how to apply for funding for small businesses. This involves sourcing many different types of funding depending on the circumstances at the time. Most business owners are familiar with funding supplied via the bank, in particular overdrafts and loans, although […]
There aren’t only five. I flatter myself that we could teach you a few more things than that. How to use a semi-colon, for example. These are just a selection of the awesomest things copywriters do that you can apply to your own advertising and business in general. Are you ready? Let’s plaaayyyyy…copy the copywriter! […]