A number of PPC advertisers can find Google’s list of rules and policies overwhelming. Especially if you’re new to the PPC and AdWords world and not really sure how the platform works. Fear not though! Believe it or not, you and Google share a common interest. You both want satisfied customers who are willing to […]
Black Friday is no ordinary Friday. Deemed as one of the biggest phenomena in retail history, it’s a day which consumers love and where employees want to pull their hair out. But if executed correctly, companies can reap the rewards of a successful Black Friday. Using PPC is the quickest method to get your products […]
When you first set up your PPC (Pay-Per-Click) Search campaign, you need to decide on what type of keyword approach you’re going to use within Google Adwords and which is best suited for your business. Normally, the average advertiser uses a mix of keyword match types dependent on their ultimate goal of the campaign. Are […]
Pay Per Click (PPC) and Search Engine Optimisation (SEO) are both incredibly good ways of getting exposure for your business on search engines. Which one you use depends on the type of business you have, your business needs and the current stage of your business. I’ll concentrate on PPC and SEO for Google for this article as […]
After weeks of anticipation, Google finally made Expanded Text Ads available to AdWords in late July, giving AdWords advertisers everywhere plenty of food for thought on how they can utilise the extra real estate afforded by Google to promote their business. What are Expanded Text Ads? In case you weren’t already aware, Expanded Text Ads (ETAs) are […]
Google has introduced a massive change to how paid search advertising (PPC) is displayed on desktop search results pages. For “highly commercial queries”, it now displays up to four paid adverts above the organic listings, with no adverts in the right hand column of search results. This means a maximum of seven paid advertising spaces […]
So you want to try out AdWords (Pay-Per-Click advertising) but have no clue where to even start and you’ve heard some horror stories of people getting it wrong? Well here are 10 simple steps to get you advertising on Google to drive traffic to your website all in the very same day. 1. Go to […]
If your website isn’t attracting a lot of visitors, you might want to think about how to get people there. After all, why would you have a site if you didn’t want people to come and visit you? Search engine optimisation is still a great idea to get search engines to list you highly in […]
If you’re scratching your head and asking yourself “What on earth is SEO?” then don’t worry – it will all become clear. What I will say before I explain everything, is that if you want to grow your customer base, then you really do need SEO. So what is SEO? SEO stands for Search Engine Optimisation. […]
Now, this is just speculation based on my musings. If this comes off though, please refer to ‘I told you so’ So Apple, I predict will, in the not so distant future release a Search Engine or some form of PPC platform. Or, sell the data they gather from their Apple fans. Or, partner up […]