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An Introduction to Google Local Service Ads

Google is rolling out Local Service Ads in the UK. Local Service Ads help businesses stand out in search results and connect with local customers looking to hire their services. If you run a home service business (e.g. plumbers, window cleaners, or removal services), and want an easy way for local customers to find you […]


What is Google Lighthouse? Everything You Need To Know

Google’s search algorithm is a closely guarded industry secret, and rightly so. Yet for such a mysterious formula, they certainly give us webmasters plenty of information about staying on that algorithm’s good side. If only there was a way to find out how to directly improve your site in a way that both your site’s […]


Mobile-First Indexing: What You Need to Know

Google announced that they are switching to mobile-first indexing for all websites in March 2021. This means that Google will prioritise the mobile version of a site for indexing, as opposed to the desktop version. The reason for this change is that a majority of internet users (almost 60% according to Hitwise) now use their […]


The Importance of Google for Your Business Website

Why is Google the most important search engine when it comes to marketing your business online? When digital marketing experts gurus talk about search engine optimisation (SEO), they often talk in terms of “optimising for Google search”. However, there are many other search engines on the market – including the likes of Bing and Yahoo. […]


SEO in 2021: A Guide to Google’s Page Experience Update

With metrics like site speed and security signals remaining firm search visibility factors, it’s clear that Google doesn’t just rank websites whose content most directly answers searcher queries. Sites now have to provide a smooth and efficient user experience too. Enter the forthcoming Page Experience Update. Back in May 2020, Google announced that they’re going […]


New Google Ranking Factor: Page Experience

Google is adding ‘Page Experience’ to its algorithm as a ranking factor in May 2021. Ranking factors are the criteria that search engines use when deciding where to rank your website in its search results. So this update will affect how pages on your website will rank on Google. While this may seem a while […]


How Does a Google Core Update Affect Your Website?

If you’ve noticed your website pages rise or fall in Google Search, it could be because Google released a Core Update. In a core update, Google makes significant changes to its search engine algorithms to improve the quality of search results. These changes can have a considerable effect on search engine results pages (SERPs), across […]


Third-Party Cookies Phased Out in Google Chrome by 2022

Before I go in on third-party cookies, let’s step back and revise what a cookie is. Cookies allow websites to personalise the content you see, track your behaviour onsite and remember things like products in your basket even if you close your browser. They have a bad rep but they’re extremely useful. Third-party cookies have […]


How the Google+ Closure Will Affect Your Business

Google+ has about 2.2 billion user accounts and even up to a year ago Google+ was making updates to their platform, so it may have come as a shock to some regular users that it will be closing in April 2019. Even though Google+ has a high number of user accounts it is estimated that […]


9 Must-Have Google Tools To Improve Your Online Presence

We all like a freebie, especially if your business has a limited marketing budget. And Google offers a wide range of completely free tools which can be absolutely invaluable to webmasters and digital marketers all over the world. We’ve listed 9 here but there may be more out there too! Check out our list below, […]


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