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11 Awesome Email Marketing Best Practices

Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]


Making Tax And VAT Digital For Small Businesses – Are You Ready?

It seems only yesterday that one of my clients called me in a panic, having received a letter from HM Customs & Excise introducing a new online VAT system and a date for their business to be live. Following this, all quarterly VAT returns would be submitted online. Nobody wanted change. Nobody wanted to climb […]


10 FREE Ways to Make Your Facebook Page Work Harder

Facebook is an incredibly powerful tool for businesses of all kinds. Through features like Pages and Groups, the social media kingpin provides a selection of ways for companies to raise their online profile. Many companies also see great success through Facebook’s paid advertising options such as Ads and Boosted Posts. However – how can a […]


How Does Display Advertising Work For A Small Business?

Display advertising is online advertising that typically takes the form of banner ads. These may be simple static advertisements with eye-catching design and imagery or they might feature video, sound, animation or even interactive elements. Display advertising is usually considered a distinct category from search advertising, also known as pay-per-click advertising. That works by showing […]


Do You Need To Strategically Re-think Your Business?

In light of the recent announcement that Toys R Us in the USA are filing for bankruptcy, this article is written to cajole, challenge, and hopefully act as a cattle prod to strategically re-think your business. The speed of change in the business world is increasing. Global markets and borders, despite Brexit, are opening. There […]


Is Your Strategic Plan As Clear As The UK’s Brexit Plan?

With Brexit negotiations underway, we are all bracing ourselves and hoping for positive news. Negotiations are taking place to discuss complex issues. Both parties entered these negotiations from different view points. Somewhere within this two year process, it is hoped a settlement can be reached. There has to be give and take on both sides. […]



4 Important Business Lessons To Learn From The General Election

On June 8th, the country went to the polls. The people voted and the results were different to those predicted only a few short months ago. Something changed. This article will be looking at the business lessons learned from the election and has no political agenda or bias. 1) Never Assume You Know What Your […]


How To Write A Profit And Loss Forecast For Your Start-up Business

So you have a great business idea which you believe will be successful. The only drawback is that you need to borrow money to purchase supplies or simply to buy time for the business to generate sales and become self-financing. Whatever the reason for borrowing money, it’s likely that you will be asked for a […]


How to Attract New Business Online on a Shoestring Budget

When you’re running a small business with a marketing budget to match, how do you go about attracting new customers online? The reality is that you will probably be competing with much bigger competitors with money to spend on web strategy experts and expensive advertising campaigns. So how can you make sure your little venture […]


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