Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]
It seems only yesterday that one of my clients called me in a panic, having received a letter from HM Customs & Excise introducing a new online VAT system and a date for their business to be live. Following this, all quarterly VAT returns would be submitted online. Nobody wanted change. Nobody wanted to climb […]
Facebook is an incredibly powerful tool for businesses of all kinds. Through features like Pages and Groups, the social media kingpin provides a selection of ways for companies to raise their online profile. Many companies also see great success through Facebook’s paid advertising options such as Ads and Boosted Posts. However – how can a […]
Display advertising is online advertising that typically takes the form of banner ads. These may be simple static advertisements with eye-catching design and imagery or they might feature video, sound, animation or even interactive elements. Display advertising is usually considered a distinct category from search advertising, also known as pay-per-click advertising. That works by showing […]
In light of the recent announcement that Toys R Us in the USA are filing for bankruptcy, this article is written to cajole, challenge, and hopefully act as a cattle prod to strategically re-think your business. The speed of change in the business world is increasing. Global markets and borders, despite Brexit, are opening. There […]
With Brexit negotiations underway, we are all bracing ourselves and hoping for positive news. Negotiations are taking place to discuss complex issues. Both parties entered these negotiations from different view points. Somewhere within this two year process, it is hoped a settlement can be reached. There has to be give and take on both sides. […]
As I write this article, the 2017 Wimbledon Tennis Championships are about to come to an end. The greatest players from around the world have competed for the most coveted title of Wimbledon Champion. Whoever wins a title this weekend will have earned it, both on and off the court. The winning is carried out […]
On June 8th, the country went to the polls. The people voted and the results were different to those predicted only a few short months ago. Something changed. This article will be looking at the business lessons learned from the election and has no political agenda or bias. 1) Never Assume You Know What Your […]
When you’re running a small business with a marketing budget to match, how do you go about attracting new customers online? The reality is that you will probably be competing with much bigger competitors with money to spend on web strategy experts and expensive advertising campaigns. So how can you make sure your little venture […]
Whilst the Internet does bring a lot of wonderful things, it also presents a number of security challenges for consumers and businesses of all sizes, especially when it comes to keeping sensitive information secure. One of the key threats we face is ‘phishing’ a form of cyber-attack. Each time a purchase is made via the […]