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What Is Phishing And How Can You Protect Against It?

Whilst the Internet does bring a lot of wonderful things, it also presents a number of security challenges for consumers and businesses of all sizes, especially when it comes to keeping sensitive information secure. One of the key threats we face is ‘phishing’ a form of cyber-attack. Each time a purchase is made via the […]


3 Foundational Marketing Steps For Growing Your Business Part Two

In Part One you discovered the importance that strategy plays in the development and growth of a business. Perhaps the focus on understand your customer’s needs and the reasons why they buy from you was a change in thinking? It was for my clients. However, it is fundamentally important for you to understand the positioning […]


How a Mastermind Group Can Transform You and Your Business

Being in business can be very lonely. At the end of the day, the buck stops with you. Who do you turn to when you need to discuss the challenges and successes of the business? If you don’t have anyone, then perhaps it’s time you found a mastermind group. Are you familiar with the term […]


Are You Sabotaging Your Own Business Success?

Do you remember being employed? Whether it was a long time ago or recent, I’m sure you can remember your boss. Disgruntled staff will tell stories and give examples of why they think their boss is an idiot. These feelings are based on knowing a few pieces of a much larger jigsaw puzzle. However, opinion […]


Small Business Challenges At Christmas And How To Survive Them – Pt 3

My previous articles (Part 1 & Part 2) focused on the challenging faces businesses on the run up to Christmas. Now it’s time to provide you with some practical tips and ideas for surviving over the Christmas period. For some businesses, this continues to be peak trading with the commencement of big winter sales on […]


Small Business Challenges At Christmas And How To Survive Them – Pt 2

In my first article, I focused on businesses that benefited from the increased sales activity at Christmas time. It is also important to consider those businesses that find Christmas to be their seasonal dip in sales. So here are a few thoughts and ideas to help you if you run one of these businesses. 1.       […]


Small Business Challenges At Christmas And How To Survive Them – Pt 1

Christmas is a busy time for us all. For some businesses, this is peak trading time, for others, it’s their quietest period. These opposing scenarios present different challenges. In this series of articles you’ll discover simple ways to survive and thrive whilst your competition may remain in chaos. Let’s first consider the business with a […]


Is Growth The Most Important Goal For Your Business?

The phrase “business growth” has been considered the most important goal for virtually any business. It’s often talked about as the only goal worth pursuing, and yet, is it really the business version of the Holy Grail? For years, I believed that a business either grows or dies. It’s a phrase and belief developed from […]


How To Sell More To Your Existing Customers Part Three

So far we have covered two aspects of selling more to your customers which is through product creation (Part One) or the clever use of upsell and downsell, even to the point whereby a product is offered free of charge with your customer paying the shipping fees (Part Two). This final part looks at the […]


How To Sell More To Your Existing Customers – Part Two

In the first part of this article the focus was on developing your product range and in particular your next generation products. The example provided was the iphone where Apple apply a “tick, tock” approach, providing small incremental changes every year. These are sufficient to please enough customers to upgrade their existing handsets, however they […]


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