SEO services
Get found online & drive more local leads with expert search engine optimisation (SEO).
Drive more traffic, improve engagement, and increase sales
We make sure your business can be found across these major online platforms
POWERFUL SEO SERVICES
Drive more traffic, improve engagement, and increase sales
Discover how our tailored digital marketing solutions could grow your business.
Feature available in the following solutions:
Get your business found online
Our SEO services are designed to bring in more local customers, more leads, and long-term growth.
Create sustainable growth
Unlike paid ads, SEO keeps working without increasing ad spend – a cost-effective way to drive relevant customers.
Get found by the right customers
By targeting the most relevant keywords, your business appears in the searches that matter.
Leading SEO agency
in the UK
Struggling to get found online? Our expert SEO services help your business rank higher on Google and Bing, attract more local customers, and drive real, measurable results. Let’s get you seen where it matters most.
Amplify DIGITAL MARKETING SOLUTION
Grow your business
Let our dedicated teams of experts build and manage a tailored Amplify solution to help your business grow and succeed.
- Attract more ready-to-buy customers
- Drive the leads you really want
- Get 24/7 access to help, support and guidance
amplify solution Starting at £210 per month
The numbers don’t lie!
Trust us – we know how to help your business.
Get the leads you actually want
Fill in our short form to get started – we’ll be in touch within 1 business day!
By submitting this form, you will be sharing your contact details with Yell Limited. We will call you in accordance with our privacy policy.
DISCOVER SOLUTIONS
Interested in this feature?
Find it (and so much more!) in one of our powerful digital marketing solutions.
Feature available in the following solutions:
TRUSTED SEO EXPERTS
Why choose Yell for SEO?
With 60 years of experience supporting local businesses, we know how to drive leads that matter. Here’s why businesses trust us with their SEO:
- One of the UK’s top Google partners7
- Proven success in ranking businesses higher
- Certified SEO specialists trained in industry best practices
- Dedicated account manager – your personal point of contact
- All-in-one marketing provider – everything handled under one roof
- Transparent reporting & real-time insights
- Proactive, data-driven optimisation – not just a one-time setup
Feature available in the following solutions:
IMPROVE YOUR VISIBILITY
Get your business found online with powerful SEO
Running a business is demanding enough without having to worry about your Google rankings. If you’re frustrated by competitors outranking you, struggling to attract website visitors, or unsure where to start with search engine optimisation (SEO), we’re here to help.
Our SEO services are designed to get your business in front of the right people at the right time – bringing in more local customers, more leads, and long-term growth. No jargon, no empty promises – just proven strategies that deliver real results.
Let us help you climb the rankings!
Feature available in the following solutions:
CREATE SUSTAINABLE GROWTH
Why invest in SEO?
SEO (Search Engine Optimisation) helps your business get found online by ranking higher on Google, Bing, and other search engines. Whether someone hears about you on the radio, sees a flyer, or gets a referral, their next step is usually searching for your website. Without SEO, you risk being invisible to potential customers.
Here’s why SEO is essential:
- Quality traffic – Attracts highly relevant visitors actively searching for your services.
- Competitive edge – A strong SEO strategy helps you outrank and stay ahead of your competitors.
- Cost-effective growth – Unlike paid ads, SEO keeps working without increasing ad spend.
Feature available in the following solutions:
BENEFITS OF SEO
The importance of SEO
A strong online presence is essential to stay ahead of the competition and attract more customers. But SEO takes time and expertise, and we know that many business owners simply don’t have the time or resources to manage it themselves. That’s where we come in – helping you rank higher, generate leads, and grow with a strategy that works.
- Get found by the right customers – By targeting the most relevant keywords, your business appears in the searches that matter.
- Boost your website’s ranking – Optimising your site’s speed, structure, and content to help improve its position on Google.
- Stay ahead of the competition – We track performance, analyse data, and optimise your strategy to keep your rankings strong.
Let us handle the hard work so you can focus on running your business while we bring in the customers. Get more traffic, improve engagement, and increase sales with our effective SEO services.
Feature available in the following solutions:
SEO success for Universal Martial Arts
In just nine months of their Accelerate digital marketing solution going live, Universal Martial Arts has achieved incredible results:
✅Ranking on the first page of Google for every class they teach in Newcastle
🚀 139,600+ potential customers reached
📈 18,000 clicks & engagements with their marketing
📞 300+ leads in nine months – an average of 33 per month (or at least one per day!)
💰 £36,150+ estimated profit – so far!
With this success, owner Stephen has been able to expand his gym and bring in more coaches to meet the growing demand – an incredible milestone that we’re so proud to have helped him.
HEAR FROM OUR CUSTOMERS
Don’t just take it from us!
Over the years, hundreds of thousands of businesses have trusted Yell with their marketing. Some of our customers have been with us for over 30 years! See how we’ve helped businesses like yours succeed with SEO.
300+
total leads
read now
Ranking on the first page of Google for every class they teach in Newcastle.
Find out how we worked with Universal Martial Arts to boost their visibility and lead generation, designing and optimising a new SEO-friendly website, making it easier for customers to find them and book classes.
30+
total leads
read now
Their tailored solution, combined with local SEO, has been a real recipe for success.
Find out how we worked with Fairbairn Marquees, creating highly targeted advertising campaigns to connect with local customers actively searching for marquee hire services.
YELL’S SEO PACKAGES
Our SEO services
We offer three tiers of SEO solutions to fit your business needs
1. SEO websites (included as standard)
Every website we build as part of our digital marketing solutions is designed to convert – whether that’s generating calls, bookings, or sales. Plus, it’s built using SEO best practices to give you a strong foundation for local visibility.
As standard as part of: Amplify / Accelerate
2. Local SEO upgrade (ongoing optimisations)
Want to take your SEO further? Upgrade your solution with our local SEO package to help boost your rankings and maximise your ROI with continuous ongoing improvements.
- Content creation & optimisation
- User experience (UX) enhancements
- On-page & technical SEO improvements
- Conversion rate optimisation (CRO)
- Transparent performance reporting
Strengthen your local presence with expert SEO management.
Available as part of: Amplify / Accelerate
Starting from £300 per month
3. Premier SEO services (fully managed & bespoke)
For businesses that want the best possible results, choose our premier SEO services for a fully bespoke strategy powered by specialists in content, technical SEO, data, and more. This is our most advanced SEO solution – designed to maximise growth, visibility, and ROI.
- Dedicated team of SEO experts
- Advanced strategy tailored to your business
- Proactive optimisation for long-term success
- The highest level of service & support
Starting from £700 per month
Discover more about SEO
LOCAL SEO UPGRADE SERVICES
What to expect from Yell’s local SEO upgrade
Our local SEO upgrade is designed to improve your website’s visibility in local search results, helping you attract more customers in your area.
Here’s how we strengthen your rankings:
- Targeted keyword research for maximum impact – We start by identifying high-value, industry-specific keywords that will drive the right traffic to your business. Each keyword is carefully selected based on search volume, competition, trends, and buyer intent so your website ranks for the terms that matter most.
- Strategic URL targeting for stronger rankings – Effective SEO isn’t just about choosing the right keywords – it’s about placing them where they’ll have the biggest impact. We map each keyword to the most relevant page on your site, strengthening your search visibility and authority.
- High-quality link building to boost credibility – Building trust with search engines means earning high-quality backlinks. Our team strategically places links on reputable, industry-specific websites, backed by professionally written content that reinforces your expertise and helps you climb the rankings.
- On-site optimisation for better performance – We optimise your most valuable pages, improving their structure, content, and technical elements to boost search rankings and click-through rates. These behind-the-scenes enhancements make your site easier for both users and search engines to navigate.
Website performance report
Our website checker tool will help you optimise your website by producing an online report on how your site is performing and recommend improvements to increase page speed, search engine visibility, security and more.
HOW WE WORK FOR YOU
What you get with the local SEO upgrade
- Dedicated SEO experts focused on your growth – Your dedicated SEO team will craft a custom strategy designed around your business goals. With thousands of successful SEO campaigns under our belt, we know how to deliver real results and long-term success.
- Locally managed SEO, tailored for UK businesses – All our SEO fulfilment is handled right here in the UK for precise, high-quality work that aligns with local search trends. With over 60 years of experience helping businesses thrive, we know exactly how to make your brand stand out in your market.
- Ethical, future-proof SEO practices – SEO is constantly evolving, and we stay ahead of every update. Unlike some providers, we never use ‘black hat’ tactics or shortcuts that could put your site at risk. Everything we do follows Google’s best practices, ensuring you achieve sustainable, long-term growth in search rankings.
- Full transparency & real-time tracking – Get access to a custom fulfilment dashboard, where you can track every SEO task we complete in real time. See the monthly progress of your keywords and sync with Google Analytics to monitor traffic growth from your improved search visibility.
Local SEO process
How we’ll create and manage your tailored SEO strategy
TRIED & TESTED PREMIER SEO SERVICES
What to expect
What to expect from Yell’s premier SEO services
Our tried-and-tested SEO strategies help move your website up search engine results page rankings. Here’s what to expect:
Phase 1 – Laying the foundations
Develop a strategic SEO plan to improve visibility and attract the right audience.
Optimise on-page SEO to enhance rankings and ensure search engines understand your site.
Create a targeted content strategy to engage potential customers and drive conversions.
Conduct a comprehensive website audit to identify areas for improvement.
Outline a technical roadmap to ensure your site meets Google’s best practices.
Enhance site speed and Core Web Vitals to improve user experience and performance.
Optimise your Google Business Profile to strengthen your local search presence.
Provide clear monthly performance reports to track progress and refine strategy.
Phase 2 – Strengthening performance
Produce high-quality, authoritative content to build credibility and improve search rankings.
Implement schema markup to enhance search visibility and boost click-through rates.
Continue refining technical SEO to maintain site health and efficiency.
Optimise user experience (UX) to encourage longer visits and higher engagement.
Phase 3 & Beyond – Continuous growth
Monitor performance and adapt strategy to maximise long-term success.
Implement ongoing technical improvements to maintain a strong SEO foundation.
Optimise internal linking to improve navigation for users and search engines.
Refine and enhance key pages to strengthen rankings over time.
Consistently publish fresh, relevant content to sustain growth and visibility.
TRIED & TESTED PREMIER SEO SERVICES
What’s included
What’s included in our premier SEO services
SEO isn’t just about getting to the top of Google—it’s about staying there and attracting the right customers. Our comprehensive SEO service covers everything from fine-tuning your website to creating high-quality content and boosting your local visibility. Here’s how we help your business grow online:
On-page optimisation
Your campaign starts with on-page optimisation – an essential part of SEO. This involves improving elements directly on your website to boost its visibility in search results. Here’s how we do it:
Internal link optimisation – We’ll add useful internal links to help both users and search engines navigate your site more effectively.
Keyword research – We’ll identify the most relevant keywords that match what your customers are searching for.
Content optimisation – We’ll create and refine website content that meets customer needs while naturally incorporating key search terms.
Meta data & header tag optimisation – Our team will craft compelling, keyword-rich titles and descriptions to improve click-through rates.
Image optimisation – We’ll ensure images have descriptive file names and relevant tags, making your site more accessible and search-friendly.
Technical optimisation
This is all about improving the behind-the-scenes aspects of your website – making it faster, more secure, and easier for search engines to understand. As part of your campaign, we’ll focus on:
Core Web Vitals – Improving key performance metrics that impact user experience and search rankings.
Page loading speed – Optimising images and reducing unnecessary code to improve site speed.
Schema markup – Adding structured data to give search engines extra context, helping to enhance search result snippets.
Mobile-friendliness – Ensuring your site is fully responsive and easy to use on all devices.
Content strategy
For your business to be easily discovered on Google, your website needs the right content. Our content team specialises in:
Target page updates – SEO isn’t a one-time fix. We’ll regularly review and refine key pages to maintain or improve search rankings.
Competitor analysis – We’ll research and analyse your competitors’ content to spot gaps and opportunities.
Article writing – From how-to guides to industry insights, we create engaging, search-friendly content that attracts and informs your audience.
Product descriptions – For eCommerce businesses, we’ll optimise product descriptions to improve rankings and encourage sales.
Local visibility
With Google holding most of the search market, having a Google Business Profile (GBP) is essential for attracting local customers. We’ll help you get the most out of it by:
Local optimisation – Strengthening your local presence with location-specific keywords, positive reviews, and detailed service area information.
Google Business Profile optimisation – Making sure all your details (name, address, phone number, website, and opening hours) are accurate and complete.
Google Business Profile updates – Regularly posting updates, promotions, and events to keep your business active and visible.
Performance reporting
We believe in clear, honest reporting so you always know how your SEO is performing. Our reports provide:
Easy-to-understand summaries – No confusing jargon – just clear, meaningful data to help you stay ahead of the competition.
Transparent data – Measuring key metrics like traffic, rankings, and conversions, aligned with your business goals.
Actionable insights – Highlighting what’s working well and where we can improve.
FAQs about SEO
What is SEO and why is it important?
SEO (search engine optimisation) is the process of improving your website’s visibility on Google, Bing, and other search engines. A strong SEO strategy helps your business appear higher in search results, bringing in more traffic, leads, and sales without relying on paid ads.
How long does SEO take to work?
SEO is a long-term investment, and results typically start to show within 3 to 6 months, depending on your industry, competition, and the current state of your website. The more effort and ongoing optimisation, the stronger and more sustainable the results.
How does local SEO help my business?
Local SEO helps businesses appear in search results when potential customers look for services near them. By optimising your Google Business Profile, local keywords, and citations, we help you attract more local leads and stand out in your area.
Can I do SEO myself or do I need an expert?
While some basic SEO (like adding keywords and updating content) can be done yourself, effective SEO requires expertise in technical SEO, link building, and ongoing optimisation. Hiring an expert ensures your website follows best practices and remains competitive.
What’s the difference between SEO and PPC?
SEO (search engine optimisation) improves organic rankings, meaning free, long-term traffic. PPC (pay-per-click advertising) delivers immediate results but requires ongoing ad spend. A combined SEO & PPC strategy often works best for maximising traffic and conversions.
What’s included in your SEO services?
Our SEO services include:
- Keyword research – Finding the best search terms for your business.
- On-page optimisation – Improving content, meta tags, and site structure.
- Technical SEO – Fixing issues like site speed and mobile usability.
- Local SEO – Optimising for Google Maps and location-based searches.
- High-quality link building – Increasing credibility with backlinks.
- Performance tracking & reporting – Clear insights into your progress.
Do I need SEO if I already use social media or Google Ads?
Yes! SEO works alongside paid ads and social media to build long-term visibility. While Google Ads provides instant traffic, SEO ensures sustained growth and reduces reliance on paid advertising over time.
What happens if I stop doing SEO?
SEO is an ongoing process – if you stop, competitors who continue optimising will overtake your rankings. Search engines prioritise fresh, relevant content, so regular updates and optimisations are key to maintaining results.
How do I track SEO performance?
We provide detailed SEO reports so you can track your progress with clear, measurable insights:
- Keyword rankings – See how your website moves up in search results.
- Website traffic – Monitor organic visits, engagement, and trends.
- Conversion rates – Measure leads, calls, or sales generated from SEO.
- Backlink growth – Track high-quality links that boost your website’s authority.
To keep you fully informed, you’ll also receive a quarterly (solutions) or monthly (premier services) performance review call with your account manager. We’ll discuss your results, answer any questions, and outline the next steps to further optimise your SEO strategy.
How much does SEO cost?
The cost of SEO depends on your business size, competition, and goals. Some agencies offer low-cost SEO, but quality SEO requires ongoing work from experienced professionals. At Yell, we provide tailored SEO packages to suit different business needs so you can get the best results for your budget.
Our local SEO upgrade for websites built as part of our digital marketing solutions starts from £300 per month. For a fully bespoke SEO strategy with enhanced service and support, our premier SEO services start from £700 per month. Get in touch today, and we’ll recommend the best SEO solution to match your business goals and budget!
How do I choose the best SEO company?
Look for an SEO company with:
- A proven track record of ranking businesses higher.
- Transparent pricing and clear reporting.
- Google Partner status or industry certifications.
- A strategy tailored to your business goals.
- Ethical, white-hat SEO practices to ensure sustainable growth.
What are Google’s ranking factors?
Google uses hundreds of ranking factors to determine where your website appears in search results. The most important include:
- Website content quality & relevance
- Keyword usage & optimisation
- Page loading speed & mobile-friendliness
- Backlinks from reputable websites
- User experience (UX) & engagement metrics
How does technical SEO impact my website?
Technical SEO ensures your website is fast, secure, and easy to navigate, helping both users and search engines. Key aspects include:
- Fixing broken links & errors
- Improving site speed & mobile responsiveness
- Adding structured data (schema markup)
- Ensuring search engines can properly index your pages
Why is keyword research important for SEO?
Keyword research helps you target the exact search terms your customers use, ensuring your website appears for the right audience. Using the wrong keywords can result in low-quality traffic that doesn’t convert into leads or sales.
What are backlinks, and why do they matter?
Backlinks are links from other websites to yours. High-quality backlinks from trusted, relevant websites improve your site’s credibility, helping it rank higher on Google. Low-quality or spammy backlinks, however, can harm your rankings.
How do Google algorithm updates affect my website?
Google regularly updates its search algorithms to improve user experience and fight spam. If your SEO strategy follows Google’s best practices, your rankings should remain stable. However, low-quality SEO tactics can lead to ranking drops after updates.
How does SEO impact my online sales?
SEO helps you attract high-intent customers who are already searching for your products or services. This leads to higher conversion rates, meaning more sales and enquiries without increasing ad spend.
Can SEO help a new website rank faster?
Yes, but new websites take time to build authority. A well-planned SEO strategy – including keyword optimisation, content creation, and technical SEO – can help speed up the process and start driving traffic sooner.
Does SEO work for all industries?
Yes! SEO benefits all businesses, whether you’re a local tradesperson, eCommerce store, law firm, hair salon, or national brand. Each industry requires a tailored approach, but the goal remains the same – to increase visibility and attract the right customers.
What is an SEO audit, and why do I need one?
An SEO audit is a health check for your website. It identifies:
- Technical issues affecting rankings.
- Keyword opportunities to target.
- Competitor insights to gain an advantage.
- Content gaps that need improvement.
A free SEO audit is the best way to understand your website’s current performance and where improvements can be made.
How do I get started with Yell’s SEO services?
Getting started is easy! Request a free SEO audit, and our experts will:
- Assess your website’s current rankings & performance.
- Identify opportunities to improve visibility & traffic.
- Provide a tailored SEO strategy to help you grow.
Let’s get your business ranking higher! Contact us today.
FREE, NO OBLIGATION AUDIT & ADVICE CALL
Get your free 30 min
audit & advice session
You’ve got so much insight to gain into your business, and nothing to lose! Fill in the short form and a friendly member of our team will call you back within 1 business day.
By submitting this form, you will be sharing your contact details with Yell Limited. We will call you in accordance with our privacy policy.
Claim your FREE, no obligation call with a digital expert to find out how to get the leads you really want. Here’s what you get:
- 50-point audit of your online presence & reputation (like a digital MOT!)
- Recommendations, advice & tips to improve your marketing
- Copy of ‘Local Digital Marketing for Beginners’ eGuide
- Business profile on Yell, Apple Maps, Microsoft Bing, Amazon Alexa
- App to request reviews, manage details, create invoices & more
- Time for any questions
- Those that target local businesses regardless of industry (MBrain 2023) ↩︎
- Google, 2024 ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2024 ↩︎
- Google, 2024 ↩︎