Thinking of things to tweet is like trying to come up with a unique Mother’s Day present in the hour before you’re due at Mum’s for lunch with the family.
So, why not have go-to ideas that you can cycle through each week? It’ll keep your feed full, nudge you into action, and make sure you’re mixing it up enough.
1. The brand tweet
Not trying to sell people anything. No agenda. Just personality.
“We read to know that we are not alone.” — C.S. Lewis #words #reading #inspiration
https://twitter.com/Grammarly/status/636810683632459776
Recipe
- Joy
- Hashtag to place yourself in other conversations
- A nice graphic would help
2. The content marketing tweet
This is where you get to look like you have knowledge to share. You know more about what you do than most of your followers – and plenty of them would like to know more.
If you’re blogging, creating infographics, publishing white papers or any other kind of content marketing, share them once a week. It positions you as an expert, sends visitors to your website and it’s just nice to share helpful stuff.
Too old , too unfit, travelling alone? Answers are attached! We love our Charity Challenge Family!
https://twitter.com/charitychall/status/634428554210607104
Recipe
- Intriguing teaser
- Link to content
3. The free-stuff tweet
Innocent recently launched their new coconut water and they’re been tweeting about it a lot, getting people to tweet that they want some and then biking it over to their office to try!
Just tell us the name and address of your business and we’ll do our best to drop some off #GiveItAGoconut
https://twitter.com/innocent/status/636837367555444736
Recipe
- Call to action
- Hashtag to get people talking and checking you out
- Link to more information if necessary
4. The product tweet
Another clever way Innocent have kept their product part of their social activity is to be really, really obvious. This comes across as honesty.
Everyone knows you’re not tweeting because your brand is just that interesting and nice. You’re there for marketing purposes and it’s OK to acknowledge that sometimes. Anyone telling you to “never mention your product in social” is wrong because it’s ridiculous to pretend it doesn’t exist when it’s the reason you’re even on X (formerly Twitter).
Tesco also keep products front-and-centre. They tweet puns about what they sell along with an image.
This is not a drill. pic.twitter.com/nSoyUNpiV9
Recipe
- Product image
- Amusing aside to forgive the blatant plug
- Link to more information/product if your sales manager is on your back
5. The customer champion tweet
Take a few minutes each week to look for mentions of your brand or products on X (formerly Twitter). Say thank you to people who are being nice and give them a retweet. Make sure you retweet them with the “quote this tweet” option so you can add your own public response to the feedback.
They feel nice, you look great: everyone wins.
Recipe
- Personalised thank you
- Quote of original tweet
Try to tweet more than five times a week because what makes x (formerly Twitter) a great place is the conversations – it’s all about bouncing off other people and forming a real relationship.
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