Can’t See the Web for the Trees
What’s stopping businesses having better websites?
Q18 in SME survey: What puts your business off making changes to its own website, if anything? (tick all that apply)
For many SMEs, website design isn’t a skillset they have in house – their expertise lies in running their business and servicing clients. This means that this lack of online experience can pose a challenge when it comes to making updates and changes to the website. Meanwhile, we also know that out of date or poorly designed sites can be a major turn off for customers, leaving many SMEs in a quandary, needing to prioritise their website, but lacking the proficiency to do it themselves.
"Our research highlights just how important an effective website is in helping to drive sales and leads. However, there are clearly barriers for SMEs to make changes they need, to ensure their site is as good as it can be. We've identified a lack of expertise, lack of time or fear of something going wrong, as the key issues for businesses when it comes to updating and making changes to their website, which is why Yell is delighted to have enhanced its website proposition by teaming up with Wix. Combining our digital expertise and customer service with one of the world’s leading web development platforms to create websites that are easy to update, secure and professionally designed, will be a game-changer for many SMEs who are time-poor and may lack the expertise and confidence to manage their website themselves."
Claire Miles, CEO of Yell