ESTABLISHED 1+ YEARS? YELL GUARANTEES YOUR LEADS – OR YOUR MONEY BACK. LEARN MORE

The growth in gender definitions

In a far more democratic, meritocratic, fluid world, it’s clear that we have a far wider choice. And now that we are escaping a hierarchy defined in simplistic terms, and social conditioning says it’s okay to choose, many are moving away from the binary choices of male and female, and hetero or homosexual, exploring and…

Electronics, Mobile Phone, Phone

In a far more democratic, meritocratic, fluid world, it’s clear that we have a far wider choice. And now that we are escaping a hierarchy defined in simplistic terms, and social conditioning says it’s okay to choose, many are moving away from the binary choices of male and female, and hetero or homosexual, exploring and revealing their true identities. Recent research by New York-based advertising agency J Walter Thompson’s Innovation Group found that 74% of generation Z (ages 13-20) are more accepting of non-traditional gender identities compared to a year ago – as are more than two-thirds of millennials (people reaching adulthood in the year 2000).

More than two genders

In the future, more people will define themselves in non-binary gender terms. There will be more than two genders.

“Historically there were just two genders, male or female. But… people are changing their definitions about who they are. In the future we’ll see pan-gender, poly-gender, agender”

James Wallman, The Future of Gender Equality Report

Risk-free results. Stress-free growth. No wasted spend.

Claim your free, no obligation call with a digital expert
to discuss your marketing and lead guarantee

Fill in the short form and a friendly member of our team will call you back within 1 business day.

By submitting this form, you will be sharing your contact details with Yell Limited. We will call you in accordance with our privacy policy.

Here’s what you get: 

  • Your investment is protected 
  • 1 year of risk-free marketing 
  • Our goal is to deliver the best possible ROI 
  • We don’t want you to just breakeven – we’re here to help you grow!
Logo, Symbol, Disk