Well-being parity: the next fairness fight
The current fight for women’s rights in the UK focuses on equality in the public sphere, and on that which is measurable. This falls prey to the streetlight bias or “drunkard’s search” — looking where it’s light, where we have data. So is pay parity the best place to find equality? Or are we just…

The current fight for women’s rights in the UK focuses on equality in the public sphere, and on that which is measurable. This falls prey to the streetlight bias or “drunkard’s search” — looking where it’s light, where we have data. So is pay parity the best place to find equality? Or are we just looking for equality where it’s lighter?
Well-being: the next fight for fairness
With the rise of experientialist values, people and states will look for status less in material goods, income, and GDP, and more in experiential goods, such as general well-being. As that happens, we will judge equality in different terms.
“The next equality debate will be about who’s got the best quality of life.”
James Wallman, The Future of Gender Equality Report
Rather than focus on the fairness of pay, people will focus on equality of well-being: who spends more time with the kids, who’s happier, who has the best work-life balance, who lives longer, healthier happier lives.
Risk-free results. Stress-free growth. No wasted spend.
Claim your free, no obligation call with a digital expert
to discuss your marketing and lead guarantee
Fill in the short form and a friendly member of our team will call you back within 1 business day.
By submitting this form, you will be sharing your contact details with Yell Limited. We will call you in accordance with our privacy policy.
Here’s what you get:
- Your investment is protected
- 1 year of risk-free marketing
- Our goal is to deliver the best possible ROI
- We don’t want you to just breakeven – we’re here to help you grow!

