Small Business Insight

Using expert research and data, we take a look at what’s impacting small businesses in the UK currently and in the future.

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Help customers find and choose you

We don’t want you to miss out on leads!

Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.

Let’s grow your business together

From support to strategy…

We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.

More experts, better results

Let us act as your marketing department

Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.

small business insight

Successfully championing local business since 1966

Here at Yell, we’ve been connecting customers and small businesses in the UK for over 50 years.

These days we’re focused on helping businesses increase their customers through customised websites, advertising their services, and increasing their customer base through paid listings on the UK’s leading online business directory Yell.com, pay-per-click advertising, display advertising, and ensuring their business details are listed correctly on hundreds of relevant websites.

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small business insight

Small and medium-sized businesses in the UK

We want to help UK SMEs be as successful as they can be by working with them to create a powerful online presence for their business and delivering strong digital marketing strategies both through our solutions, and the additional advice we provide on this website.

Because of the ever-changing nature of the digital landscape, we’re also looking to the future to see how it will impact the lives of customers, entrepreneurs, and SME owners.

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small business insight

Helping SMEs connect with customers

We constantly strive to deliver the best possible service and experience for our customers. Discover how our digital marketing solutions have helped grow local businesses.

If you would like help and advice in setting up your online presence and promoting your business to new customers, call us on 0800 777 445 or fill in our contact form and we’ll call you back.

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Explore success stories

small business insight

Looking to the future

Using expert research and data, we take a look at what’s impacting small businesses in the UK currently and in the future.

Boosting productivity in small business

After surveying 1,500 small business owners in the UK, we discovered some interesting findings when it came to the subject of productivity and how to make sure you are getting the most out of a working day.

Can’t see the web for the trees?

1,011 SME owners and 2,039 consumers were surveyed in April 2021 by Censuswide on behalf of Yell Business, to get an understanding of exactly where their priorities lie compared with the wants and needs of their customers.

Challenging gender norms

We worked with futurist, trend forecaster, and author James Wallman to produce a report looking to the future and what the next 100 years hold for gender equality, family life, technology, and businesses.

Future gazers: the next 30 years in business

Future Gazers: the next 30 years in business

With Yell’s move from the printed Yellow Pages to a fully digital business, we’ve collaborated with futurist James Wallman to gaze into what the next 30 years hold for the business world, and how small businesses can prepare.

How much could you earn around the world?

We’ve looked into equivalent earnings for popular career choices. Whether you’re at the start of your journey, or feel you should be earning more for your skillset, find out how you compare with our easy-to-use tool!

Standing out in a crowded marketplace

We profiled 1,500 consumers in the UK for some insights into what drives them to use a small business instead of a big name. Read on to find out how you can win over and retain a loyal customer base.

Young entrepreneurs

From a survey of 1,500 business owners, we found that 78% of 16-24 year-olds want to run their own business. Find out how nurturing young enthusiasm and talent can help create a new generation of exciting start-ups.

Seeking inspiration

We spoke to 1,500 business owners about how they find inspiration. From embracing the great outdoors to making the most of the morning – find out what gets Britain’s brightest entrepreneurs inspired.

Side hustles

With ‘hustle culture’ a much-discussed term in 2023, we set out to find out which professions are most likely to have a ‘side hustle’, as well as the most popular choices when it comes to choosing a secondary source of income.

Slim savings

The current economic climate is making saving money increasingly difficult. We’ve researched what the financial landscape currently looks like for UK businesses, and how it’s affecting their ability to futureproof themselves.

Small business insights

There’s no standing still in business. We shared our Future Gazers report with a collection of entrepreneurs in very different industries to get their predictions on how these key trends will affect their business.

Small business pioneers

We interviewed UK entrepreneurs who have challenged traditional gender norms with their small businesses, asking them how this has impacted their business and how they feel about the future of gender equality.

Take the leap

As a result of Yell surveying 1,500 entrepreneurs and small business owners in the UK, we have found that ‘going it alone’ in business is easier than many people think. Find out more about the research results here.

The artificial intelligence report

We’ve conducted a wide-ranging piece of research into AI; how businesses are adopting AI technologies, what it means for them, and how consumers are adapting their lives to these changing technologies.

The entrepreneurial spirit of the UK

Whether you’re an established SME or a budding entrepreneur, the issues involved with running a business caused by the pandemic and the UK’s separation from the EU have been all too apparent.

Which industry jargon is most confusing?

Every industry has its jargon – the shorthand language used by people within the profession to communicate with others ‘in the know’ – not all of which will be easy to decipher.

Who’s getting the message?

Find out more about the severe impact Covid-19 has had on SMEs in terms of their services and tools used, and how this has changed how they communicate with their customers.

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